Collette Litzinger Brand is my passion. Marketing is my craft.

University of Texas Rio Grande Valley

UTRGV

The University of Texas Rio Grande Valley (UTRGV) was created by the merger of two separate institutions, UT-Brownsville and UT-Pan American. UTRGV, as America’s newest public university, offers world-class academic programs and research opportunities, yet faced one of the nation’s most- challenged but highest-potential markets. Our task was to merge insight with creativity to establish this entirely new university as a groundbreaking institution offering innovative and exciting educational opportunities to citizens of the Rio Grande Valley, energize the local economy, and inspire residents to think bigger about their collective future.

Solution

The “We Will” brand idea elevates a strong promise to bring communities together and be seen as a place to not only benefit students, but also the community and state of Texas. Through inspirational opportunities and accomplishments the institution aspires to achieve, the campaign elevated UTRGV’s message.

Services

  • Brand Messaging Foundation
  • Media and Marketing Plan
  • Brand Guidelines
  • Logo Development
  •  Photoshoot
  • Television
  • Radio
  • Print
  • OOH
  • Video
  • Digital Advertising

Results

  • UTRGV integrated the “We Will” campaign across multiple platforms, including print, online, social media and grand-opening events, generating excitement and buy-in for the messaging platform.
  • UTRGV’s first-year enrollment goals were exceeded by more than 1,000 students, enrolling just over 29,000 students in fall 2015.
  • The campaign generated 3,000 applications for 50 coveted seats in the university’s inaugural medical school class.