About Me
Oneof10000Lakes
Living lakeside in Minnesota on beautiful Mille Lacs Lake, I shape strategy and stories that help B2B, B2C, higher education, and employer brands connect, inspire, and engage. With over 15 years of experience across both agency and in-house teams, I bring a balanced perspective, blending the high standards of strategic thinking and creative excellence with the practical demands of internal alignment, ROI, and execution.
I'm a strategic marketer and brand storyteller who believes in the emotional connection between people and brands. I’ve helped organizations uncover their purpose and bring it to life through campaigns that resonate deeply, shape perception, and drive measurable results. From brand architecture to go-to-market strategy, I thrive at the intersection of data, creativity, and purpose...because creativity makes it memorable, strategy makes it matter.