Collette Litzinger Brand is my passion. Marketing is my craft.

United States Air Force Academy

USAFA

The United States Air Force Academy forges officers of character who are ready to lead our nation in the Air Force through rigorous military-based training, academic excellence, physical preparation, and high moral standards. Even though the USAFA is an educational experience unlike any other, connecting with audiences on an emotional level and focusing on what was truly special was missing from their brand strategy. The USAFA is a highly specialized higher education institution, and those who attend are dedicated individuals ready to serve a greater purpose. Finding that emotional connection went beyond just choosing to attend the USAFA, but what drives these individuals to choose this highly competitive and challenging career path in the United States Air Force. 

Solution

USAFA cadets come from all different backgrounds, however they share the same moral principles, drive to succeed, and hope for a better future. This sense of honor is core to who they are and what they feel inside. They push themselves intellectually and physically and are always rising above even their own standards. We turned this perseverance and drive to “achieve the impossible” into a messaging strategy and brand expression that is relevant and inspiring to those ready for service. 

Services

  • Focus Groups
  • Branding Messaging Foundation
  • Brand Expression
  • Copywriting
  • Print