Collette Litzinger Brand is my passion. Marketing is my craft.

Jamf

Jamf, the standard for Apple in the enterprise, has a strong customer and product focused brand, however needed to build their reputation as a global employer and a top-of-mind career choice. As a high growth B2B brand, Jamf needed to hire top talent at a rapid rate in a competitive market. Though Jamf's clients are many of the largest and most recognizable brands in the world, Jamf was struggling with awareness for prospective candidates and didn't know how to talk about their culture or work life.

Solution

After conducting focus groups with employees to understand the authentic employee experience, establishing an EVP, and talent brand messaging foundation, I worked with Jamf as their Employer Brand Manager to define how they talk about the company as a place to work, elevated their creative expression to highlight their strong values and work life, and showcased their point of view, culture, and personality through storytelling to inspire audiences to engage with Jamf career opportunities.

Services

  • Market Research and Focus Groups
  • Employer Value Proposition (EVP)
  • Talent Brand Messaging Foundation
  • Creative Expression
  • Audience Personas
  • Photography
  • Content Strategy
  • Organic Social Media
  • Paid Social Media and Digital Advertising
  • Career Website
  • Video

Results

  • 74% increase in Career page website traffic
  • Increased Instagram followers by 95% 
  • Instagram talent community consistently performed as highest engaged social platform
  • 53% of external hires directly influenced by employer brand activities