Nexcom Navy Exchange enhances the Navy quality of life by providing quality goods and services at an exceptional value, supporting military members and their families, and investing in events and programs that benefit and honor those who serve. Harbor Home has been a staple of the Nexcom private label brands since 1997. The bedding and bath line was in need of a brand refresh, causing confusion amongst consumers with its good, better, best product categories, requiring clarity to better distinguish the segments and hierarchy of each division.