As part of the LIXIL Group, GROHE is a leading global brand specializing in bathroom solutions and kitchen fittings. GROHE is known for its quality, design, and innovative technology in water sustainability product development and manufacturing processes. Designed in Germany, GROHE products are designed to offer “Pure Freude an Wasser” (pure joy of water).
Bringing the GROHE brand to the United States required a true understanding of their audience personas and translating it to a US consumer base. Products such as GROHE Smart Control and Foot Control offer sophistication in water technology for a niche market. Expressing the brand through digital advertising, product brochures, and partnership with influencers like Houzz brought GROHE to a whole new audience.
